For retailers

A sauce people walk in asking for.

GUSSA sits between ketchup and hot sauce and replaces both. It's the condiment South Asian households already know, and the one everyone else tries once and keeps buying.

Clean label, real certifications

Vegan. Non-GMO Project Verified. Gluten-free. No artificial preservatives, flavors or colors. Ingredient statement you can put on a shelf talker without a lawyer.

Two heat levels, one facing

Sweet & Spicy is on shelf now. Extra Hot launches October 2026 — a second SKU for the customers who already asked for hotter.

Demand we can show you

Shoppers request GUSSA at their store on gussa.com, by store and city. When they've asked for yours, we bring the count with us.

Already in distribution

Order it the way you already order.

GUSSA is in the catalogs your buyers already use, and on shelves your shoppers already walk past. Your market first.

United States

Your market

On shelves at many Whole Foods Market stores and at independent grocers across the country.

UNFI
Distributor · National
KeHENew
Distributor · National
Faire
Online wholesale · For independents
Mable
Online wholesale · For independents
Airgoods
Online wholesale · For independents

Canada

Limited distribution so far: independent grocers in Ontario.

Natural Lifestyle Brands
Broker · Our broker in Canada

United Kingdom

In independent shops across the UK, with a major chain listing on its way.

Empire Bespoke Foods
Importer & distributor · Retail, wholesale and food service across the UK

Not in one of these markets, or your distributor doesn't carry GUSSA yet? Use the form below and we'll sort out the route.

Trade facts

The line, on one card.

What a buyer's sheet asks for. Pricing lives with your distributor, not here.

Product	UPC	Size	Case pack	Status
GUSSA Sweet & Spicy	8 60011 27400 1	16 oz (1 lb) · 454 g	6 per case	Shipping
GUSSA Extra Hot	8 60011 27403 2	16 oz (1 lb) · 454 g	6 per case	Launching October 2026

Shelf life18 months from manufacture · 12 months guaranteed
DeliveryUNFI
ChannelsAmazon, Whole Foods Market, food service and the natural channel
VerificationNon-GMO Project Verified · IX-ONE current
Ordersordersus@gussa.com

Talk to GUSSA

Tell us about your store.

Independent grocers to chains, specialty and South Asian stores, distributors. A real person on the GUSSA team reads every inquiry and replies from a gussa.com address.

ProductSweet & Spicy · 16 oz (1 lb) · 454 g
Also launchingExtra Hot · October 2026
On shelvesUnited States · Canada · United Kingdom
OnlineAmazon.com · Amazon.ca · India D2C
Order throughUNFI · KeHE
Questionssupport@gussa.com

Running a kitchen rather than a store? Food service is this way.